In-depth interviews (IDIs)
Semi-structured, 30–60 minutes, with decision-makers and specialists who are hard to reach in a screener.
Qualitative research
The same discipline, applied to conversations.
Structured recruitment, written screeners, double-checked participants, and a documented session guide — qualitative work run with the auditability of a survey.
48h
Transcript delivery
Recordings and transcripts after the final session.
Delivery SLA
2×
Screening passes
Every participant screened at recruitment and again before the session.
Recruitment protocol
24h
Replacement window
A vetted replacement sourced within one business day of a no-show.
Recruitment protocol
6–8
Group size
Focus groups run at the size that keeps every voice heard.
Session guide
Methods
How we run qualitative work
Three formats, one standard: every participant verified, every session documented.
Focus groups
Recruited, moderated groups of 6–8, in-room or remote — each participant pre-verified against your criteria.
Ethnography & observation
Contextual sessions where the environment is part of the data — recruitment and field logistics handled.
Recruitment discipline
The panel is not a list — it is a protocol.
Qualitative is only as good as the people in the room. We recruit from vetted sources, screen twice, and hold a replacement ready — so your session never runs on hope.
- Sourced from vetted panels, not public lists
- Feasibility confirmed before you commit budget
- Each participant screened against your criteria twice
- No-shows and over-recruitment managed to your ratio
- Incentive scheduling and payment handled
- Recordings and transcripts delivered within 48 hours
Execution
Sessions that hold up in review
Every session has a written guide, a live observer, and an audit trail. When the insight is challenged, the record shows who was in the room, why they qualified, and what was asked.
Deliverable: transcripts, recordings, and a sourced summary — attributable to verified participants.
Recruitment brief
Your profile criteria become a written screener — nothing is recruited from memory.
Double screening
Screened once at recruitment, once before the session. Replacement sourced within 24h.
Session QA
A moderator brief, a documented guide, and a live observer beside every session.
Delivery
Transcripts, recordings, and a sourced summary — every quote attributable to a verified participant.
One project file, end to end.
Screener, brief, session guides, incentives, transcripts, and the sourced summary — in one place, reviewed against your objectives at every checkpoint.
Ready to start
Brief us on the conversations you need
A researcher will confirm feasibility and scope within one business day.
Request a quote