Advanced Fraud Detection in B2B Panel Recruitment

The Threat Landscape

B2B surveys offer high incentives, making them prime targets for sophisticated fraud rings. These bad actors use residential proxies, deepfaked LinkedIn profiles, and LLMs to simulate expert answers.

Deterministic vs. Probabilistic Validation

We have moved beyond simple IP checks. Our deterministic validation layer cross-references digital footprints, verifies corporate email servers via MX records in real-time, and utilizes behavioral biometrics (mouse tracking, typing cadence) to verify human presence.

The LLM Trap

To catch bots using ChatGPT to answer open-ends, we deploy 'LLM traps'—highly specific, nuanced questions that AI notoriously hallucinates on, instantly flagging the respondent for manual review and subsequent banning.